We Believe in Girls

We believe in girls. In their dreams. And in their very natural, built-in desire to change the world.

We believe in playtime (and more of it).

We believe, in fact, that the magic of a happy, playful, inspired girlhood is the same secret ingredient that creates happy, inspired and powerful women.

And the world could use as many of those as possible, right?

Mattel and Barbie have launched a new global initiative aimed at improving and inspiring the lives of girls worldwide. For more information, you can view the We Believe in Girls website. Be sure to check out the articles and activities sections.